| Mercedes-Benz |
| GLK Media Launch |
| New York, NY |
| Dimensional Communications Inc. |
| 5,000 sq. ft. |
When the "Sex and the City" movie opened, women all over the country gathered in special viewing parties. Since its new GLK compact SUV had a striking cameo in the movie, Mercedes-Benz decided to put on a little "viewing party" of its own.
In the heart of "the City" - in front of that icon of urban chic, the Time Warner Center at Columbus Circle, with the new Museum of Arts and Design nearby - the GLK took its own star turn, hand-in-handle with the film's stars.
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