| Mercedes-Benz |
| EX-07 Exhibit Facelift |
| Travels Throughout the U.S. |
| Dimensional Communications Inc. |
| Flexible and Reconfigurable |
After years of a heavy-driving show schedule their main auto show exhibit was in need of a facelift. The directive was to keep the overall bold shapes and main components the same but dream new ones to better serve evolved priorities. Dimensional Communications proposed a bold new lighter color palette with some dramatic dark accents.
Textured finishes counterpoint the finishes of the luxury automobiles. Modular canopy units double as lighting towers. Oversize lightweight fabric murals make unsightly perimeter hall walls disappear. Multimedia-derived animated graphics bring the exhibit alive as they deliver multiple marketing messages tirelessly. It is proven that a facelift can be more than skin-deep.
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