| Ferrari |
| 2005 Concourse D’Elegance |
| Pebble Beach, California |
| Dimensional Communications Inc. |
| 13,000 sq. ft. |
At the recent 2005 Concourse D’Elegance in Pebble Beach, Ferrari commemorated their 50 years in the U.S with a special exhibit honoring their past, present and future. Housed in an architecturally unique tent structure this 13,000 sq. ft. exhibit consisted of a series of floor mounted and ceiling hung serpentine fabric walls that guide the visitor through the space. Here they could see current and future Ferrari models along with a special area honoring the legendary, Phil Hill. This private, invitation only event, also showcased Ferrari’s sophisticated design and engineering along with their elegant interiors and exterior finishes. Additional custom lighting, video and music enhanced the atmosphere of this special catered event.
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