Client: Ferrari + Maserati
Project: Auto Show Exhibit
Location: N.A.I.A.S. 2002, Detroit, Michigan + various shows in the U.S. and Canada
Designer: Dimensional Communications Inc.
Floor Space: 3000 + 3000 sq. ft

The official introduction of Maserati to the US market called for extreme fanfare. So Dimensional designed and built a unique environment, highlighting this Italian marque’s elegant styling and exceptional performance. The exhibit features a raised floor, specialty and multimedia displays, and multiple conference areas. The exhibit’s main attraction, the Maserati itself, reigns supreme on its elevated turntable.
We created a second exhibit, equal in size, for Maserati’s parent company, Ferrari. Built for flexibility and travel, both exhibits are used at multiple shows throughout the US and Canada. Portfolio: Previous | Next

Gallery: Click on Picture to Enlarge