| Ferrari + Maserati |
| Auto Show Exhibit |
| N.A.I.A.S. Detroit, Michigan |
| Marco Morisini and Dimensional Communications Inc. |
| 3,800 sq. ft. and 2,300 sq. ft. |
For a recent North American International Auto Show, Ferrari and Maserati created dramatically different exhibits that equally represented these two automotive powerhouses. For Ferrari it was an entirely white exhibit with the famed red accents. The booth had an elevated ceramic tile floor, illuminated accessory showcases, a lounge area with rare design objects displayed and a working video fireplace.
For Maserati the approach was quite different. To best present their unique vehicles the booth featured a dramatic signature blue logo wall, car identity towers and a rich gold leaf floor. Dimensional Communications successfully spearheaded on-site coordination and implementation.
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