Client: USAI Lighting
Location: Las Vegas, NV
Designer: FPM Design LLC
Floor Space: 1,500 sq. ft.
Photography: Exposures Photography
Challenge: Construct an exhibit that maximizes USAI Lighting’s dollars while helping the firm effectively display and demonstrate its family of products.
DCI Solution: The booth for USAI was initially intended to be hard-paneled, but DCI devised a way to utilize tensioned fabric panels. This brought down production and assembly costs, and dramatically reduced the booth’s weight. The innovative interpretation of the original design saved USAI almost $50,000. In addition, DCI integrated its multimedia and multi-touch software into the booth via interactive kiosks, adding a dynamic, high-tech element. The comfortable ambiance and customized technology enabled USAI to stand out on the trade show floor, and stimulated significant interest and leads.