Consumer & Sporting Events
Client: Time Warner
Project: US Open
Location: Flushing Meadows, NY
Designer: Authentic Agency / Dimensional Communications
Floor Space: 2,000 sq. ft.
Challenge: Transform an unfinished space into an engaging environment commensurate with the Time Warner brand image.
DCI Solution: In collaboration with the LA-based Authentic Agency, we designed, built and installed an exhibit solution that transformed a raw empty space into a comfortable and engaging showcase for Time Warner’s “Fan Vision” device that gave fans the ability to control their personal TV viewing experience. Existing walls were covered with large-format graphics and thin-bezel, high definition monitors creating the feeling of an exclusive club. Through the use of high resolution fabric graphics and multiple screens, we also created an oversized “Fan Vision” device as the centerpiece of the space. Incorporating an authentic umpire chair for green screen photo opportunities, a large wall with over 3,000 official US Open tennis balls and enhanced lighting all contributed to making the Time Warner guest experience one they won’t soon forget.