Consumer & Sporting Events
Client: Mercedes-Benz USA
Project: Mercedes-Benz Star Lounge at Concours d’Elegance
Location: Pebble Beach, CA
Challenge: Showcase a dazzling array of classic and new Mercedes-Benz automobiles in a way makes them stand out among a collection of the most prestigious automobiles in the world.
DCI Solution: The Dimensional Communications team built and installed the Mercedes-Benz logo wall, which consisted of intricately layered wedge-shaped mirrored surfaces, resembling a starburst to echo the company’s iconic star logo.
The opposite end of the lounge was devoted to designo’s special colors, special-effects paints, and fine trim elements such as wood, exceptionally soft leathers, carbon fiber, and natural stone. It was assembled in a similar manner, with the special colors and trims featured on wedge-shaped surfaces, telling the designo story of a one-of-a-kind driving experience.