Client: Mercedes-Benz USA
Location: Las Vegas, NV
Designer: Dimensional Communications Inc.
Floor Space: 4,000 sq. ft.
Photography: Exposures LTD
Challenge: Create a unique, interactive environment to showcase the newest mbrace2 technology, as well as provide a glimpse into the future of the automobile.
DCI Solution: We designed and built a beautiful, open floor plan exhibit utilizing large scale fabric graphic structures and an array of cutting edge technologies. The centerpiece of the design was “the cube” – a gesture based interactive experience created in Germany to demonstrate the vehicle dashboard of the future. Above this display hung an equally impressive fabric structure with logo and integrated vertical lighting elements that could be seen across the show floor. Multiple custom designed kiosks were spread throughout, allowing attendees to interact with mbrace2 as if they were sitting in the seat of a Mercedes-Benz.