Project: Los Angeles Auto Show
Location: Los Angeles, CA
Designer: Camerana & Partners, Eview 360
Floor Space: 7,500 sq. ft.
Challenge: Bring to life the artistic exhibit design concept in less than three weeks.
DCI Solution: We collaborated on the design and fabricated this unique and artistic interpretation of the Maserati brand image that stood out among the sea of competitors within the convention hall. The exhibit design featured a glass and perforated steel floor, with a soaring 72’ x 20’ glass wall with 780 actual pistons affixed to its face, as its centerpiece. The beautiful exhibit was the perfect showcase for the North American debut of the Ghibli and re-enforced the Maserati theme of “The Absolute Opposite of Ordinary”