Project: Concours d’Elegance
Location: Pebble Beach, CA
Designer: Dimensional Communications Inc.
Floor Space: 13,000 sq. ft.
Challenge: Create a stunning display environment befitting the North American debut of the F12, as well as, highlight Ferrari’s new exclusive customization program, Tailor Made.
DCI Solution: The custom designed, unique, tensile fabric structure created an eye catching setting for the entire experience. Actual vehicle fabrics, paint samples and other custom features allowed guests a glimpse inside the exclusive Tailor Made program.
Large scale graphics, video walls, and specialty displays enabled visitors to experience the design and engineering efforts that went into the development of the F12. Custom lighting, projections and music further enhanced the atmosphere of this private preview event that showcased the cars cutting edge technologies and its elegant interior and exterior finishes.