Consumer & Sporting Events
Project: Ferrari 60th Anniversary
Location: Beverly Hills, CA
Challenge: Transform three blocks of prestigious Rodeo Drive into a combination showroom, museum, shop, and stage to celebrate Ferrari’s 60th Anniversary in North America, all in a matter of hours.
DCI Solution: After designing and fabricating all of the outdoor banners, multimedia displays, pop-up stores, and an oversize video backwall for the event stage, the DCI team had only twelve hours to bring in all of the components, connect and test the electronics, and clean up and position dozens of iconic cars, including the Testarossa from “Miami Vice” and the 250 GT SWB Spyder from “Ferris Bueller’s Day Off.”
The celebration went smoothly from start to finish, giving thousands of car lovers, race fans, and shoppers a once-in-a-lifetime chance to get up close and personal with one of the world’s legendary brands.