Consumer & Sporting Events
Project: US Open
Location: Flushing Meadows, NY
Designer: Dimensional Communications
Floor Space: 200 sq. ft.
Challenge: Design and build an impactful exhibit in a small footprint that will stand out from the clutter at this prestigious event.
DCI Solution: We designed, built and installed a unique glass and steel stand-alone structure that showed the modern technology-loving side of Esurance. The impressive water-tight structure with a custom drainage system and roll-down rain screens housed an impressive array of interactive and fan engagement elements. Integrated touchscreens, mobile interactives, outdoor-readable media content, a prize-awarding heroic-sized glove box and custom made autograph signing desk filled with official USTA Wilson tennis balls all enhanced the attendee experience and contributed to Esurance standing out among the crowd.