Consumer & Sporting Events
Client: Mercedes-Benz USA
Project: AMG Driving Academy Hospitality Environment
Designer: Dimensional Communications Inc.
Floor Space: 4,000 sq. ft.
Photography: Exposures Photography
Challenge: Mercedes-Benz approached DCI to design and build a brand new hospitality environment that would greatly enhance their guests’ experience and more accurately convey the brand image of AMG.
DCI Solution: Our design team envisioned a sleek contemporary structure that conveyed the power, elegance and cutting edge technology of AMG. The modern glass structure with high- domed ceilings presents the image of a permanent building even though it is installed and dismantled multiple times at multiple venues throughout the year and the large scale fabric graphics on the exterior of the structure provide tasteful branding visible from far away.
Once inside, the combination of fabric graphic walls, hanging fabric images, custom-made counters and tables and multimedia technology all work together to create a comfortable and multi-functional space used for hospitality and instruction.