Consumer & Sporting Events
Client: Momentum Worldwide
Project: American Express Fan Experience
Location: The US Open
Designer: Momentum Worldwide
Challenge: Transform a multilevel, indoor pavilion designed by Momentum Worldwide, from design to reality to mark American Express’ 19th sponsorship year at the US Open.
DCI Solution: Fans were able to enjoy lounge areas (exclusive and public), charge mobile devices, and download and learn how to use the US Open mobile app. The space was dominated by oversize graphic images on tensioned fabric, multiple interactive experiences as well as large-format LED screens throughout the space.