It’s not just (exhaust) smoke and (wedge-shaped) mirrors at The 2014 Pebble Beach 64th Concours d’Elegance…
Since 1950, the Pebble Beach Concours d’Elegance has been welcoming visitors from around the world to its annual celebration of the automobile. Originally a small social event paired with a road race through the pine and cypress forests of Pebble Beach, it has grown into the top-ranking collector car competition in the world. People from all over the globe come to compete in, or simply witness and enjoy, the Concours at Pebble Beach.
I’ll be honest. I’m not a car nut. If it has four wheels and gets me where I need to go, I’m good. But I attended my first Pebble Beach Concours event in August for our client, Mercedes-Benz…and all I can say is WOW.
The location alone is breath-taking…but so are the 200 or so most prized collector cars and motorcycles in the world. The automobiles cover more than a hundred years of automotive style and technology. They roll onto the fairway of “the best finishing hole in golf”…the famed eighteenth at Pebble Beach Golf Links…and the stage is set for one of the most competitive events in the automotive world.
It’s a contest of elegance. Automobiles and motorcycles are judged for their historical accuracy, their technical merit, and their style…and the best of the best drive away with reward and recognition.
Mercedes-Benz has been a sponsor of this event for a number of years…but, at this year’s 2014 Pebble Beach Concours, they absolutely outdid themselves in the Mercedes-Benz Star Lounge. In addition to a dazzling array of classic and new Mercedes-Benz vehicles, the display elements, designed by VP+C (NYC) and built and installed by Dimensional Communications (DCI), were awesome.
The showpiece of the M-B Star Lounge interior was the end walls. One side featured a Mercedes-Benz “logo wall”, consisting of intricately layered wedge-shaped mirrored surfaces. There was a specific order that each wedge needed to be placed on the wall for it all to come together…almost like a giant puzzle. The opposite end wall was devoted to designo, launched by Mercedes-Benz in the 1990s as a comprehensive customization program, offering special colors and special-effects paints, and fine trim elements such as wood, exceptionally soft leathers, carbon fiber, and natural stone. All of these special colors and trims were featured on similar wedge-shaped pieces, telling the designo story of an authentic, one-of-a-kind driving experience.
Take a look at the photos for an amazing display of automotive technology and inspired design, brought to life by the incredibly talented craftsmen at DCI.
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