| Ferrari |
| 50th Anniversary and 612 Scaglietti Preview |
| Lever House, New York, New York |
| Dimensional Communications Inc. |
| 15,000 sq. ft. |
It was a dual celebration and had to be spectacular. The private party was not only celebrating Ferrari's 50th Anniversary in North America. It was also the debut of the 612 Scaglietti, named for Sergio Scaglietti, creator of some of Ferrari’s most famous models. Dimensional lined the 15,000 square foot atrium of the Lever House with resplendent fabric structures. Custom designed lighting, video, and audio systems enhanced the space. Dimensional provided design, layout, and overall coordination for the celebration. We also supervised installation of all the elements required for the glittering affair, including a portable HVAC system.
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