| Ferrari + Maserati |
| Auto Show Exhibit |
| N.A.I.A.S. 2006, Detroit, Michigan |
| Marco Morisini |
| 6000 sq. ft. |
For the 2006 North American International Auto Show, Ferrari and Maserati created dramatically different exhibits that equally represented these two automotive powerhouses. For Ferrari it was an entirely white exhibit with the famed red accents highlighting the exquisite styling of their vehicles. This exhibit created a unique environment to present their '06 product line heralding the Ferrari FXX. The booth had an elevated ceramic tile floor, illuminated accessory showcases, a lounge area with rare design object displayed and a working video fireplace. For Maserati the approach was quite different. To best present their unique vehicles the booth featured a dramatic signature blue logo wall, car identity towers and a rich gold leaf floor. Both exhibits were designed by Marco Morisini who worked with Giordano Allestimenti and the entire Ferrari & Maserati team in Italy and the U.S.. Dimensional Communications successfully spearheaded on-site coordination and implementation in Detroit at the N.A.I.A.S..
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