| Ferrari |
| Auto Show Exhibit |
| Los Angeles, CA / Various |
| Marco Morisini |
| 6,000 sq. ft. |
The Los Angeles International Auto Show is the first major auto show of the model year in the U.S. Everyone wants to make a big splash. Concept cars steal a lot of the design thunder. To stand out in the crowd, Ferrari and Maserati took over an entire room and featured a bold, dramatic use of color and form. Our job was to take the powerful conceptual design of famed Italian designer Marco Morisini and bring it to vibrant, commanding life - working with principals on both sides of the Atlantic - and then manage its appearance at major US auto shows for the rest of the model year.
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