Client: Mercedes-Benz
Project: National Auto Show Exhibit
Location: New York International Auto Show
Designer: Dimensional Communications Inc.
Multimedia: Dimensional Communications Inc.
Floor Space: 14,000 sq. ft.

With a new auto show exhibit Mercedes-Benz continues to lead the way for the automotive industry. Dimensional Communications created a design with aggressive edges and diagonal sweeps conveying a dramatic and distinct appearance. The exhibit is finished with a unique palette of materials that accent the real showpieces - the cars. Multi-level platforms and elevated turntables provide visibility for the vehicles, while the abstract graphic backdrops portray speed and motion. The real show thunder across the exhibit is powered by the latest in synchronized Multimedia presentations, including a cutting edge 3D video. This is the new class of auto show exhibit for the others to follow.


Gallery: Click on Picture to Enlarge