| Christie's |
| Christie's New York Headquarters |
| Rockefeller Plaza, New York, New York |
| Carbone Smolan Agency (CSA) |
| N/A |
Relocating its New York Headquarters to Rockefeller Plaza, Christie’s felt the time was right for an identity change. Carbone Smolan Agency created a new brand identity for the well-known auction house and approached Dimensional about carrying this new identity to the building’s exterior. We devised a simple solution with striking results. We developed and installed a low-tech banner network. Suspended on a track system and lighted from above and below, the banners dazzle visitors and passers-by as they announce the presence of the new Christie’s.
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