With a total attendance of almost 150,000 people and representation from 78% of the Fortune 100, the annual Consumer Electronics Show has become the premier showcase for new technology. It was a natural fit for an industry leader such as Mercedes-Benz to showcase their new technologies and they turned to us to help them make it a success. The challenge was to create a unique environment that would showcase and explain the newest mbrace2 technology, as well as provide a glimpse into the future of the automobile.