To keep the audiences engaged, trade show exhibit design companies, museum designers, and event organizers have to keep coming up with innovative ways to attract interest, educate, sell, and entertain all at the same time.
Obviously, that’s not an easy task.
The thing that’s apparent to everyone who has been in this industry for more than a few years, is how quickly technologies and materials are changing. They are becoming more lightweight, more portable, more durable, economical, and more beautiful – all at the same time.
The following is a guest article by Chris A. Harmen. She discusses latest trends in exhibits and trade show design, that can provide you with some simple ideas to freshen up your displays.
Trade Show Exhibits: Latest Trends
Trade events and shows have been around for years, but exhibitors and manufacturers are constantly coming up with new and innovative ideas to keep attendees’ attention. Technologies and materials change quite rapidly, so trade show displays are different today than they were even ten years ago. By embracing trendy new shapes and sizes of displays, lighting methods, and materials, you’ll be able to create an experience for show attendees that will make your business hard to forget.
Innovations In Trade Show Displays
Show exhibits themselves have evolved over the years to more than just the standard black background 10-foot display. Today, there are more displays than ever to choose from. Many have gravitated toward more modular and portable displays, as they are lightweight, easy to put together, and less expensive to ship from show to show. There are custom modular table systems that come in different sizes to suit any company’s space and budget, and provide the functionality and intimacy of face-to-face marketing. These tables typically come with a wide range of accessories, like digital screen mounts and literature holders, have storage areas, and are definitely easy to transport.
Other lightweight options include banners to use as trade show exhibits. Banner stands allow for lightweight portability and convenient set-up as well as the ability to showcase products and information. Some banner stands even allow for graphics on both sides of the trade show displays, so your message can reach twice the attendees.
On the other end of the spectrum, there are now two-story structures that make a big impact on potential clients. Though large, these rental structures are made of lightweight, high-tensile aluminum and steel, and they can be fabricated for a custom or modular design. These double-storied structures are highly visible and will make your business stand out at your future exhibits.
New Lighting Methods And Materials
Lighting is essential in creating the mood for your exhibits. Custom lighting is becoming more common to add ambiance to a display. Consider using filtered or wash lights in contrast with the typically harsher lights in the building. LED lighting is also becoming more mainstream; these energy-efficient, bright lights offer 16.7 million colors of light output and great flexibility. Backlit pop-up display frames are also a big hit. These unique frames are very durable, and offer an alternative to other, more boring backgrounds. Backlighting will surely attract attendees’ attention.
In terms of materials, there has been a trend toward using fabric more often in trade show exhibits. Fabric costs less than other materials and is very versatile and lightweight. Used as a canvas, fabric can create an eye-catching backdrop for displays, and can be used in banners as well. The high-quality fabric banners are easy to set up, inexpensive to ship, and extremely durable.
With all the evolving technologies in trade show displays, it is easy to make an impact on show attendees. Whether you choose smaller banner displays or attention-getting, two-story exhibits, LED lighting or soft mood lighting, opt for something that will make your company stand out from the crowd.
Chris Harmen writes for the leading provider of Dallas Fort Worth trade show displays, Skyline. They offer a full line of exhibit supplies, structures, and services for trade show exhibits Dallas and other area businesses need to succeed at trade events.
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