As a follow-up to the Exhibitor Show we wish to share this special edition of our newsletter with you. Although we displayed our multimedia capabilities in Las Vegas, that is only part of our story. We are also a full service custom exhibit house. We not only just designed and built a great new itinerant Auto Show exhibit for our client, Mercedes-Benz USA, but also produced all of the integrated multimedia technologies embedded into it.
Because the true focal point of this exhibit is a custom-produced high definition 3D movie, we are featuring the production of that blockbuster in this article.
Dimensional and Lightspeed Design Deliver Worldclass High Definition 3D film for Mercedes-Benz at New York Auto Show Exhibit
Mercedes-Benz at New York Auto Show Exhibit
Dimensional Communications, designer and producer of Mercedes-Benz New York Auto Show exhibit (April 2010), tapped Lightspeed Design to executive produce the HD 3D stereoscopic film for this unique event marketing installation.
The striking, fast-paced driving film was captured in 3D at 4K resolution and presented on both a large high-brightness rear-projection screen as well as multiple 3D monitors in a massive 14,000 sq. ft. open exhibit area, and was viewed using movie theater style polarized glasses.
3D Film Shoot in California on Location Near Santa Barbara
Filmed in California on location near Santa Barbara, at the Sandpiper Golf Course, Bacara Resort and Cojo-Jalama Ranch, the 6 minute film features live 3D running footage of the Mercedes-Benz SLS AMG, E-Class Cabriolet and S400 Hybrid as well as pro golf played on a breathtaking oceanside course. The footage was shot on dual RED ONE™ cameras incorporated into Lightspeed’s DepthQ® Stereoscopic rig, while the all-digital shoot utilized DepthQ®Capture™ software, which provides real time monitoring, recording and playback of the stereoscopic imagery. Post production and editing at Lightspeed Design’s studio added custom CGI, special effects, and incorporated Mercedes-Benz archival media.
Chris Ward, President of Lightspeed Design, adds “Our production pipeline benefits from advanced filmmaking technologies that we’ve developed and honed over the past 17 years producing stereo 3D content. DepthQ® Stereoscopic is actually a mature live-action 3D film making process that maximizes creativity, efficiency and accuracy from acquisition through post. Combined with our knowledge and experience in 3D film-making, it allows us to produce comfortable, visually impactful, GREAT 3D cost-effectively.”
The HD 3D film was displayed on a 16 foot wide by 9 foot tall rear-projection screen using two 30,000 lumen Christie Digital projectors, as well as on 4 passive horizontally interleaved 3D LCD monitors distributed throughout the exhibit space. Custom-branded Mercedes-Benz plastic circular polarized glasses gave guests a first-class 3D experience on both the large projection and the 3D monitors.
“This is our second major promotional project for Dimensional Communications and Mercedes-Benz. Dimensional does a great job of intelligently incorporating unique and advanced multimedia systems into their exhibit designs. They also produce artistic and beautiful booths with great attention to detail, and we are very pleased to be able to support their direction and concepts.”
Robert Sneed, Partner and Vice President of Multimedia Technologies at Dimensional Communications, adds “With the worldwide success of Avatar I knew the time was right to produce the first large venue s3D film for tradeshow use and I knew Mercedes-Benz would be the perfect client to approach. The results were astounding and the film became the star of the Mercedes-Benz exhibit and the whole show. Because of its success it will be presented at many more Mercedes-Benz events this year.”
Our Exhibit and Multimedia teams look forward to assisting you with your next challenge. Let us help you create something memorable….
To schedule a time to view the film at Dimensional Communications please email Robert Sneed at bobs@dimcom.com
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