| Alcan Baltek |
| Trade Show Exhibit |
| Various |
| Dimensional Communications Inc. |
| From 20x20 to 30x30 sq. ft. |
For fast results to energize the marketing power of their multiple brands, Alcan Baltek chose to do it at the core trade shows of their industry. To close the exhibit gap with their closest competition Dimensional Communications was commissioned to create a new exhibit with clear directive:
A freestanding ground-up design to eliminate rigging. Open, light and visually multi-faceted structure to expose the main brand "Alcan" and the sub-brands "Baltek" and "Airex". Their products are hidden all around us as substrates and covert lightweight structures. The focus was changed from displaying material samples only to photos of the finished products from cars, trucks and boats to wind turbines mounted on their products.
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